Ferrari has unveiled its first fully electric production model, the Luce, navigating a complex global market where several luxury automotive rivals are actively scaling back their electrification ambitions.
The presentation of the four-door battery electric vehicle (BEV) in Rome represents the culmination of a decade-long transition that began with hybrid systems in Formula One racing.
Priced at 550,000 euros, the five-seat vehicle targets a wealthy demographic less tied to traditional internal combustion engines.
Deliveries are scheduled to begin in the fourth quarter of 2026.
Chief Executive Officer (CEO) Benedetto Vigna confirmed the vehicle is the result of five years of development, following a multi-year business plan introduced after the European Union announced an effective 2035 ban on new petrol-engine cars.
The manufacturing infrastructure for the model centers on a new, dedicated facility inside the Maranello complex in Italy.
Known as the e-building, this facility handles the production of electric cars and components, alongside hybrid and traditional combustion models.
The development timeline includes a sequence of strategic shifts by the manufacturer over the last few years.
In June 2024, initial reports surfaced regarding the 500,000-euro plus price tag, followed by a May 2025 announcement outlining a three-stage unveiling process.
By June 2025, the manufacturer chose to delay a planned second electric model from 2026 to at least 2028, citing weak global demand for high-performance electric vehicles.
In October 2025, the firm adjusted its long-term product targets, aiming for a 2030 product mix of 20 percent electric vehicles, 40 percent hybrids, and 40 percent internal combustion engines.
This represents a distinct shift from an earlier 2022 goal, which anticipated a 40 percent allocation for fully electric vehicles.
Former Apple design chief Jony Ive and his creative collective, LoveFrom, participated in the design of the Luce, which features a 600-liter boot space and a distinct, glass-led exterior form.
The vehicle utilizes four independent electric motors to achieve a top speed exceeding 310 kilometers per hour, weighing more than 2.2 tons with a reported driving range of over 500 kilometers.
To address the absence of a traditional engine roar, engineers integrated a specialized sound system that captures and amplifies physical vibrations directly from the electric powertrain.
Pre-orders for the vehicle opened in March following initial client evaluations.
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