The inaugural battery-electric vehicle produced by Ferrari NV has set a major automotive milestone after selling for $40 million at an RM Sotheby's auction in Monterey, California.
The sale easily bypassed initial estimates of $1.1 million, setting a world record price for a new vehicle sold on an auction block.
Designated as Chassis 0, the one-off 2026 Ferrari Luce Tailor Made represents the first production unit of the Italian manufacturer's electric car programme.
RM Sotheby's waived its usual buyer's premium for the lot, ensuring that the full $40 million hammer price goes directly to The Ferrari Foundation to fund global educational initiatives.
The vehicle was developed through a high-profile creative collaboration with LoveFrom, the design studio co-founded by former Apple Inc. Chief Design Officer Jony Ive.
The finished model pairs an advanced electric drivetrain with a four-door, five-seat layout that represents a noticeable shift from the brand's long history of internal combustion engine sports cars.
The vehicle features a custom Madreperla Semi-Gloss exterior coat that reflects shades between green and violet under different light angles. The interior incorporates Perla Le Mans metallic leather crafted from Swiss hides alongside Grigio Corvara accents, replacing standard black materials typically used across secondary cabin surfaces.
Power is provided by four separate electric motors that deliver a combined 1,050 horsepower. This configuration allows the vehicle to accelerate from 0 to 100 kilometers per hour (km/h) in 2.5 seconds, achieving a top speed of 310 km/h.
High-performance energy storage is handled by a 122 kilowatt-hour (kWh) battery pack operating on an 800-volt architecture, yielding an estimated driving range of 530 kilometers.
Despite initial skepticism from traditionalists following the vehicle's official unveiling in May at a base price of €550,000, market interest drove intense competition among private collectors during Monterey Car Week.
The $40 million final bid comfortably surpassed the previous record set in 2025, when a customized Ferrari Daytona SP3 sold for $26 million at the same annual event.
Following its public appearance on the auction block, the vehicle will return directly to the company's manufacturing headquarters in Maranello, Italy, for final preparation work. Official delivery to the anonymous buyer is scheduled for the first quarter of 2027.
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