Inside Bernard Ifeza's call for stricter parental controls on screen time

Writing for Nation Africa, Bernard Ifeza argues that the future of the next generation depends heavily on how parents manage modern digital influences. He suggests that parents must move beyond passive observation and actively guide their children through critical life issues to ensure their long-term well-being.

The core of the argument rests on the idea that safeguarding a child's future requires a deliberate reduction in daily screen time. Ifeza notes that without such intervention, children are left vulnerable to various external influences that may not align with healthy development or family values.

This perspective aligns with broader concerns raised by organizations like the Kenya Film Classification Board, which recently urged parents to remain vigilant during school holidays. Experts often note that children are highly impressionable, and audio-visual content can significantly alter their behavior and cognitive patterns if left unmonitored.

While technology offers educational benefits, the consensus among child development specialists suggests that excessive exposure often replaces essential face-to-face interactions. These human connections are vital for developing empathy, communication skills, and critical thinking, which are often absent in passive screen consumption.

International standards, including those from the World Health Organization, recommend strict limits on sedentary screen time for minors. For children aged between two and four, the recommended limit is no more than one hour per day, although less is often considered better for cognitive health.

Ifeza emphasizes that the responsibility for these boundaries lies solely with the parents and guardians. He suggests that by setting clear rules, caregivers can protect their children from the potentially harmful effects of unregulated media consumption and digital over-saturation.

The call for action comes at a time when digital devices have become ubiquitous in Kenyan households, often serving as a convenient but potentially damaging tool for keeping children occupied. According to the author, active guidance is the only way to ensure children develop the resilience needed for adulthood.

Ultimately, the argument presented by Ifeza serves as a reminder that parenting in the digital age requires a proactive approach. It is no longer enough to provide the tools for the future, but parents must also oversee how those tools are used.